THE DIFFERENCE IS...
we're retailers working in e-Commerce
Welcome to your very own retail experts, specialising in driving revenue growth for your retail e-commerce businesses.
Our e-Commerce team, with a background working in large Cornish, UK and international retail brands with both physical and online stores, will help you tailor digital marketing strategies to improve user experience and increase conversions.
From creating high-converting landing and category pages to implementing strategic automation and trust signals, we ensure every aspect of your e-commerce site is optimised for success. With a focus on retention through personalised promotions, loyalty programs, and effective merchandising, you can turn visitors into loyal customers.
Partner with us to discover the difference and deliver on your e-commerce potential to achieve sustainable growth.
SUBGOALS
THE DIFFERENCE THAT DELIVERS
While diving into a full-service e-commerce marketing strategy may sound like a good idea, breaking down your ultimate business objectives into smaller, manageable subgoals can transform your path to success.
At The Ocean Agency, we look to help you through your e-commerce objectives by developing a plan with you that creates measurable actions that serve as stepping stones toward achieving your larger objective. In the context of eCommerce, these smaller milestones help in maintaining focus, tracking progress, and adjusting strategies efficiently, without paying for full service marketing when it's not applicable.
COMPREHENSIVE
REVIEW
Each websites’ needs are different; following a comprehensive review of your site we make recommendations for the first 6 months of improvement tactics.
IMPROVEMENT
RECOMMENDATIONS
These can include Landing & Category page development, Automation, Filtering, Trust Signals, User Journey, Abandoned Cart and much more., based on your needs.
COST v REQUIRMENT
ANALYSIS
Following the recommendations, we work with you to develop a cost v requirement model that means that the most important aspects are fulfilled within your budget.
IMPLEMENTING
CONVERSION TACTICS
The right conversion tactics, when executed correctly, significantly boost online revenues by turning visitors into paying customers.
Feel free to read our testimonials.
ANALYSE • REPORT • REVIEW
The review process systematically examines performance data, generates insights and evaluates these to make informed decisions for optimising strategies and enhancing your business performance.
E-COMMERCE PACKAGES
GROWTH...
WHEN ONE SIZE NEVER FITS ALL
Our formula is simple but never one-size-fits-all. We connect with your business as an extension of your team and get to know what drives you and your customers. This enables us to fuel your revenue, channel your growth, and gain customer loyalty.
As an SME ourselves, we know that every penny counts. That’s why our e-Commerce focuses on cohesive packages that use each channel to fuel the others, ensuring that customers you’ve invested in convert and add real value to your business.
ESSENTIAL
E-COMMERCE BOOST
THE FUNDAMENTAL KEYS TO STARTING YOUR E-COMMERCE JOURNEY
The essentials package, designed to help you start to make the most of your e-commerce journey.
From automations to landing pages and abandoned carts to SEO, you'll receive 2 days a month of specialised resource, and optimisation tactics, with implementation to help you deliver more revenue, and increase customer retention.
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£700 pm
+VAT
ADVANCED
E-COMMERCE OPTIMISATION
BUILDING ON YOUR E-COMMERCE TACTICS TO DELIVER MORE, AND FASTER GROWTH
The advanced package, designed to enable you to develop your e-commerce platform.
From promotions to Meta shopping and customer loyalties, this package delivers you 3 days per months of specialist resources to increase engagement, views, and sales to your online store.
Partner with an e-Commerce agency who has the experience to can drive growth for your business.
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£950 pm
+VAT
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ULTIMATE
E-COMMERCE MASTERY
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DELIVERING CONVERSION TACTICS THAT SIGNIFICANTLY BUILDS ONLINE REVENUES
The ultimate package gives you 5 days of specialist resource per month and delivers Conversion tactics that are unique to each website.
Work can include Category page development, automation, filtering, user journey development, visual merchandising, graphic design, functionality & New Integrations.
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£1,500 pm
+VAT
TALK TO US ABOUT MAKING A DIFFERENCE
TO YOUR E-COMMERCE OUTCOMES
Really great relationships start with conversation. We’d love to talk with you and answer any questions you might have about empowering your e-Commerce journey.
We're here to support your online business with a strategy that's broken down in to manageable pieces, helping you to achieve your goals.
JARGON BUSTER
WE'RE HERE TO HELP YOU UNDERSTAND
We believe in making things simple and accessible for everyone. Our Jargon Buster demystifies complex language, making it easier for you to grasp important concepts and make informed decisions. By breaking down barriers and clarifying confusing terms, we aim to be more approachable and helpful, ensuring you feel confident and empowered on your e-commerce journey.
Let us be your trusted partner in navigating the digital landscape and bringing your unique vision to life.
LANDING PAGES
Customised web pages designed to capture leads and drive sales. They focus on specific products or campaigns, improving conversion rates by guiding visitors toward a single call to action
CATEGORY PAGES
Pages that group similar products together, making it easier for customers to browse and find what they need. This enhances user experience and encourages higher sales by showcasing a range of options
AUTOMATIONS
Tools and systems that perform repetitive tasks automatically, such as email marketing for abandoned baskets. Automation improves efficiency, reduces errors, and allows businesses to scale operations
FILTERING
Options that allow customers to sort and narrow down product selections based on specific criteria (e.g., size, color, price). This improves user experience and helps customers find products more quickly, boosting sales
TRUST SIGNALS
Elements such as security badges, customer reviews, and return policies that reassure customers about the reliability and trustworthiness of the business. They increase customer confidence and conversion rates.
USER JOURNEY
The complete experience a customer has while interacting with an e-commerce site, from the first visit to post-purchase support. Optimising the user journey enhances satisfaction and loyalty, leading to repeat purchases
ABANDONED CART
Strategies to recover sales from customers who leave items in their cart without completing the purchase, often through follow-up emails and special offers. This helps recover lost revenue.
See 'Automations'
CTA's
Buttons or prompts that encourage visitors to take specific actions, such as "Buy Now" or "Subscribe". Effective CTAs guide users towards making a purchase, increasing conversion rates
RETENTION
Strategies aimed at keeping existing customers engaged and coming back for more, such as loyalty programs and personalised offers. High retention rates lead to sustained revenue and customer loyalty
LOYALTIES
Rewards programs that incentivise repeat purchases by offering points, discounts, or exclusive benefits to loyal customers. They enhance customer retention and lifetime value
REVIEWS
Customer feedback and testimonials displayed on product pages. Positive reviews build trust and credibility, influencing potential buyers' decisions and increasing conversion rates and improving discoverability
GOOGLE SHOPPING
Integration with platforms like Google Shopping to display products across multiple channels. This increases visibility and drives more traffic to the e-commerce site
TAG MANAGER
A tool that allows easy management and deployment of marketing tags (scripts) on your website without modifying the code. It helps track user behavior and improve marketing efforts
CATEGORISATION
Organising products into logical categories and subcategories. This improves navigation and helps customers find what they are looking for quickly, enhancing user experience and sales
MERCHANDISING
The strategic display of products to highlight bestsellers, new arrivals, and promotions. Effective merchandising can increase product visibility and drive sales
INTEGRATIONS
Ensuring the website works seamlessly with various tools and platforms, such as payment gateways and CRM systems. Smooth functionality and integrations improve the overall shopping experience and operational efficiency